It’s already time to start thinking about the 2016 Olympics. Doha, the capital city of Qatar, has hired the a specialist sport, brand and communications consultancy Vero (who ran London 2012’ bid for the Olympic Games) to promote the city has the next host of the 2016 Olympic Games. Vero, which is part of the Edelman group, will pair up with PR company Burson-Marsteller in Doha’s bid to be the first Middle-eastern city to host the Games.
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